News Announcements

 

 

Denver, Co. – (SEPT. 10, 2018) – With the recent announcement of Alterra Mountain Company’s intent to purchase Crystal Mountain Resort in Washington, Frank DeBerry, currently of Snowshoe Mountain, will be named President & COO of the destination upon the closing of the transaction.

 

“I am very pleased to announce Frank DeBerry as the new President of Crystal Mountain Resort,” said David Perry, President & Chief Operating Officer of Alterra Mountain Company. “It’s always a great benefit to retain talent within the company, and Frank brings a wealth of experience with him from nearly a decade spent leading Snowshoe. I know he will now guide Crystal and its talented team into the future with enthusiasm and the support of the entire Alterra Mountain Company family.” Frank DeBerry has served as the President & COO of Snowshoe Mountain Resort in West Virginia since 2011, leading the destination out of the recession and spearheading its continued growth. DeBerry has spent his entire career in the ski industry, working his way up through Intrawest and serving as General Manager at Mountain Creek Resort in New Jersey before leading the team at Snowshoe. 

 

Frank DeBerry has served as the President & COO of Snowshoe Mountain Resort in West Virginia since 2011, leading the destination out of the recession and spearheading its continued growth. DeBerry has spent his entire career in the ski industry, working his way up through Intrawest and serving as General Manager at Mountain Creek Resort in New Jersey before leading the team at Snowshoe.

 

“I couldn’t be more excited about joining the Crystal team.  It’s an outstanding mountain with a reputation for delivering the best ski and snowboard experience in the region,” said Frank DeBerry. “From day one, Alterra Mountain Company has been about bringing together a special collection of destinations, supporting them, and letting them maintain the unique character that has made them who they are. Crystal is indeed a very special mountain, and the opportunity to apply that philosophy there is one that I look forward to.”  

 

DeBerry will begin at Crystal Mountain Resort upon the closing of the transaction and a search for his replacement is underway. In the meantime, Patti Duncan, Snowshoe’s Vice President of Resort Operations will oversee operations for Snowshoe upon closing of the transaction.  

 

ABOUT ALTERRA MOUNTAIN COMPANY 
Alterra Mountain Company is a family of 13 iconic year-round destinations, including the world’s largest heli-ski operation, offering the Ikon Pass, the new standard in season passes. The company owns and operates a range of recreation, hospitality, real-estate development, food and beverage and retail businesses. Headquartered in Denver, Colorado with destinations across the continent, Alterra Mountain Company is rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company’s family of diverse playgrounds spans five U.S. states and three Canadian provinces: Steamboat and Winter Park Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. Alterra Mountain Company honors each destination’s unique character and authenticity and celebrates the legendary adventures and enduring memories they bring to everyone. For more information visit 
www.alterramtnco.com.  

 

ABOUT SNOWSHOE MOUNTAIN RESORT 
Snowshoe Mountain is the perfect year-round destination for adventure filled vacations in West Virginia. Snowshoe covers a total area of 11,000 acres in the Appalachian Mountain Range, and includes the second highest point in the state at 4,848’ elevation. Snowshoe was chosen as the Best Ski Resort in the region by the readers of Blue Ridge Outdoors. The Snowshoe Bike Park was recently named the #1 Bike Park in the Southeast and Mid-Atlantic Regions by MTBParks.com. Snowshoe offers extensive lodging options, fully developed mountain biking trails, a popular golf course designed by Gary Player, wedding and convention areas, and a wide variety of summer outdoor activities. Snowshoe Mountain Resort is part of the Alterra Mountain Company.